The weekend of June 5-9, 2014 signals the opening of an international event involving the entire province of Piemonte and extending all the way to Milan to show how design is integral to Italian fine wine and gastronomy.
The idea of Food Wine Design Week was conceived by Aldo Cingolani, the CEO of Bertone Design, and France Miroglio, owner of Tenuta Carretta. None other than the founder of the international Slow Food organization Carlo Petrini lends his support, and Giovanni Cutolo, president of the ADI Foundation Collezione Compasso d’Oro, is also an important participant.
The weekend presents the occasion to look to the past and rediscover the Italian lifestyle and its ties to its geographical roots. At the same time, its ambition is to think of the future of traditional fine wine and gastronomy in order to understand how design can help guide its development.
The project and objectives of the Food Wine Design (FWD – an acronym that also denotes “forward”) Association have also attracted the patronage of the Expo Milano 2015, “Feeding the Planet, Energy for Life.”
The heart of this international FWD event will be in Alba (in Palazzo Mostre e Congressi), where the majority of the planned cultural events will be held. In addition, several of the most important wineries in the region are already lined up to host other, numerous events, including installations by prestigious designers. In all, the various locations and appointments will form a series of courses that visitors can follow to discover the richness of the Langhe.
The final details of the program are currently being defined. Among the initiatives already planned, there will be an art show dedicated to the history of design, curated by the ADI Foundation Compasso d’Oro; a presentation of an historical menu collection from Academia Barilla of Parma; the personal exhibition of designer Toshiyuki Kita at the Barolo Castle; workshops headed by the Polydesign School of Milan and Polytechnic School of Turin; conferences organized by the University of Gastronomic Sciences of Pollenzo; and finally, cooking shows with designers, architects and starred chefs with the contribution of Academia Barilla and Slow Food.
This past April 11 during the international Salone del Mobile held in Milan, FWD Week was presented at a press conference with the participation of the Assessor of the Economy of the City of Alba Giovanni Bosticco, and the well-known Japanese designer Toshiyuki Kita.
Also read Alba: A Tasty Spring Season of Events
Food Wine Design Week
Translated by Diana Zahuranec