Canale is the mercantile heart of the Roero. The first attestations of its weekly open air market, which still brings the town alive every Tuesday (while the fruit and vegetable vendors sell every day except Saturday), can be traced as far back as the early 1200s.

If an artist designed a geometric form to contain all of the Roero, Govone would represent the easternmost point of that figure. This landlocked territory that sits halfway between Alba and Asti has a royal viewing point of the lands laid out below next to its castle, from the Tanaro River to the Asti Langa stretching out to the left.