In the world of wine, great vintages that ultimately make waves in the news are talked about repeatedly, almost exclusively. It's as though a journalist who writes about cars only writes about Lamborghini, Ferrari, and Porsche. However, just because a person doesn’t drive a Ferrari doesn’t mean he drives nothing at all. Likewise, the vast selection of this world’s wine makes it a drink to be enjoyed by everyone, not just connoisseurs. And this characteristic should not be forgotten. Indeed, wine’s great drinkability in its many forms, from table wine to something sung through the ages, should be an integral part of it, emphasized and encouraged. Popularity with the masses is not necessarily derogatory; on the contrary, the term "pop" is something to appreciate. Take the Moscato, a wine with one of the highest pop-culture values on the planet, its rise in popularity coinciding with the number of times US rappers name-drop it in their songs. Its particular vinification style creates wines of disarming simplicity that have yet complex aromas and a unique organoleptic value, wines that are enjoyed by everyone.