Piemonte Boasts Highest Tourism Growth in all of Italy

Carlo Robiglio, Vice President of the Piemontese branch of Confindustria (Italy’s leading organization representing tourism, services, transportation, and other sectors) says that Piemonte is on par with some of the more industrially prosperous European countries like Germany, France, and Great Britain in terms of quality of life, infrastructure, industry, research and development, and patents among other factors. Such strong characteristics, some of which were put into motion from the 2006 Olympic Games, are what help support and provide impetus for the tourism industry grow. Get the details in the new report, Piemonte in Cifre.

Then, of course, Piemonte is a natural tourism mecca. Its territory covers breathtaking mountains and pristine national parks, world famous lakes, vineyard-covered hills that were recently crowned as a UNESCO World Heritage landscape, incredible food and wine, art and museums, theater and music, castles and fortresses, and charming little towns scattered among it all.

Turin and the lakes region are what draw the most Italian and foreign tourists, respectively. The capital of the region (once the capital of Italy), Turin, is home to several internationally important museums like the Egyptian Museum and the National Cinema Museum, beautiful sites like the Royal Palace and Versailles-like Venaria Reale just outside its center, not to mention great restaurants, food, wine, cheese, and chocolate. 

Part of northern Italy’s famous lakes region reaches into northern Piemonte territory, as well: Lake d’Orta, to the west of its more famous siblings Lake Como and Lake Maggiore. Lake d'Orta has the advantage of being just as beautiful as its “rival” lakes yet much less crowded with tourists, and is home to the beautiful Sacred Mountain of Orta, another UNESCO World Heritage Site.

Targeted promotion, intelligent growth of the tourism sector, and a renewed culture of hospitality create fertile ground for entrepreneurial minds and smart investment in Piemontese tourism. Indeed, there is room for the more viticulturally-minded entrepreneurs, as well. As Giacomo Oddero has stated in his interview The Future of Wine Belongs to the Young, "I'd like to point out the Alta Langa, whose people are only growing older: whoever discovers this land today can easily restructure a farmhouse to make it their second home, and there's a lot of space for entrepreneurs in viticulture."